Chief marketing officer free software downloads and. The chief marketing officer cmo is the senior executive of a companys marketing department. Established in 20, the kellogg chief marketing officer program is specifically designed to increase the odds of success for high potential candidates for a cmo or equivalent role. What are the responsibilities of the cmo in a tech startup. Jive software selects elisa steele to be chief executive. Prior to solarwinds john was chief marketing officer at jive software, where he. Jive software ceo elisa steele talks about how daily usage of the product her. Csos task is the responsibility for marketing, customer relationship management. Jeff lautenbach, president of worldwide field operations.
Elisa steele, jive software chief executive officer. Steele comes to jive from microsoft where she is currently corporate vice president and chief marketing officer of consumer applications and services, overseeing brands such as bing, internet explorer, lync, msn, and skype among others. Start a free workable trial and post your ad on the most popular job boards today. Prior to joining, jeff was president of crm at sap, responsible for leading the endtoend crm business for sap globally. Liaising with sales and public relations teams to align objectives. Jennifer is the primary architect of the fastgrowing cyber exposure category, which tenable is pioneering. Chief marketing officer job profile, responsibilities. Example of a chief marketing officer job description. In this role, elisa is responsible for leading and overseeing the daytoday operations of the company. I believe the responsibilities of the cmo at startup will depend on the stage of a startup. We are seeking a highlyskilled, experienced chief marketing officer cmo to join our growing organization.
The chief marketing officer has responsibility for all areas of marketing, including sales, customer experience, public policy, media relations, promotion, web and electronic services and the corporate programs of a company or foundation. The evolving role of the chief marketing officer by. In her capacity as a svp marketing chief marketing officer for a number of companies including genesys telecommunications laboratories, nuance, genpact and jive software, lynda has. Steele will be responsible for strategy, branding, endtoend marketing functions, product marketing, corporate communications and other gotomarket responsibilities. Get opportunity to work with top companies in dubai. Many ceos and boards may think that their senior marketers hands are already full managing the rise of new media, the growing number of sales and service touch points, and the fragmentation of customer segments. In this position, you will oversee all marketing campaigns to promote our company. Chief sales officer, it is used an acronym cso, and it is used alternatively instead of the term sales director. Apply to chief marketing officer, chief commercial officer and more. Marketing teams work on demand generation loading the sales funnel with prospects. A chief growth officer cgo has the unique ability to work across the key activity areas that drive growth.
Apr 04, 2019 a chief growth officer cgo has the unique ability to work across the key activity areas that drive growth. Jive today announced that elisa steele has been named chief executive officer. Chief marketing officer jobs in dubai 617 vacancies in. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and who the job reports to. Breya has served as chief marketing officer at ionic security since january 2016. Chief marketing officer duties and responsibilities. Jive has named elisa steele as its new executive vice president of strategy and chief marketing officer, starting january 2014. Planning, implementing and overseeing all marketing and advertising campaigns.
Elisa steele, jive executive vp of strategy, on finding worklife. Chief marketing officer jobs in united arab emirates. Elisa steele recently joined jive software after leading microsoft s consumer brands marketing where she was corporate vice president and chief marketing officer of. Prior to that, executive vice president of marketing and products, where she was responsible for jives vision and endtoend global.
She was executive vice president of strategy and chief marketing officer, starting january 2014. Chief marketing officer job description template free. Visit payscale to research chief marketing officer cmo salaries by city, experience, skill, employer and more. Chief marketing officer cmo job description template. Financial acumen, strong business intellect, measurement and roi. In large companies, the cgo is a crossfunctional catalyst used by executives to align and optimize their own teams activities. Chief marketing officer o evaluate and enhance s search engine optimization to own key search terms and drive donors and supporters to the site. Chief marketing officer job description betterteam. Ed herdiech serves as logmeins chief financial officer, overseeing global finance activities. Puglia will lead the companys worldwide marketing strategies, including branding, endtoend marketing functions, product marketing, corporate communications and other gotomarket initiatives. This includes sales, marketing, demand generation, and business development.
After 30 years in the advertising and communications market, beth mcdonnell became u. You will be in charge of a team of enthusiastic marketing professionals and will. Prior to jive, elisa was corporate vice president and chief marketing officer of. Aurea software appoints tej redkar as chief product officer jive. Few seniorexecutive positions will be subject to as much change over the next few years as that of the chief marketing officer. Lynda smith brings over 25 years of experience in marketing and sales across a diverse set of industries and has spent the last 15 years working in the area of high technology products and services. Defining marketing strategies to support the companys overall strategies and objectives. Those looking to become a chief marketing officer may be interested in a career as a chief strategic officer, implementing an organizations overall short and longterm strategies.
His responsibilities include managing the companys global accounting, tax, treasury, financial planning and analysis, and investor relations activities. The chief marketing officer oversees all activities in the marketing department and is responsible for the creation of innovative marketing strategies that will build the businesss brand, leading to increased revenue, awareness, respect, and relevance among the businesss target audience. As chief revenue officer for, jeffs responsibilities include leading the go to market. Whilst historically these titles may have signified a legal responsibility, for example at companies house in the uk, the titles are less strictformal in the 21st century and allow companies to acknowledge the evolving.
Jennifer johnson, tenables chief marketing officer cmo, is one of the most notable enterprise software marketers and category designers in the industry. Chief marketing officer responsibilities and duties the responsibilities and duties section is the most important part of the job description. A chief marketing officer, or cmo, is a top executive who is involved in a wide variety of tasks that both increase product sales and improve brand image or marketing campaigns. Kiker will be responsible for jives global marketing strategy, encompassing solutions, customer and field marketing as well as branding and communications. Jive today named elisa steele as its new executive vice president of strategy and chief marketing officer, starting january 2014. There are some new faces these days in the boardroom. There are 4 futures for cmos some better than others. Erics marketing career spans two decades, most recently as president of woodnote marketing, a privately held marketing and business consultancy, serving ceos and boards at midsize growth technology firms. Puglia lead company s worldwide marketing strategies, including branding, endtoend marketing functions, product marketing, corporate communications and other gotomarket initiatives. A creative vision, understanding of company values, and business leadership skills are essential. Steele was responsible for strategy, branding, endtoend marketing functions, product marketing, corporate communications and other gotomarket responsibilities, as the company advances into its next phase of growth. Julie woodsmoss, chief marketing and innovation officer at tata communications, the telco arm of the indian conglomerate, said that corporate functions such as. Puglia served as chief marketing officer at front range solutions, a global leader in hybrid it software for mobile device management. Mar 03, 2015 3 the content creatora chief marketing officer must be at the head of content creation, including everything from website copy to collateral to ads to sales books to videos to white papers and.
A chief marketing officer cmo, also called a global marketing officer or marketing director, is a corporate executive responsible for marketing activities in an organization. We are looking for an experienced chief marketing officer cmo to oversee all marketing operations of the company and develop its marketing strategy and vision. Before joining jive, steele was corporate vp and cmo of all. Dec 17, 2014 chief marketing officer job description 1. Chief marketing officers are responsible for not only their organisations marketing strategy but also product development, customer service, branding, pricing and sales management. In her capacity as a svp marketingchief marketing officer for a number of companies including genesys telecommunications laboratories, nuance, genpact and jive software, lynda has. Prior to that, executive vice president of marketing and products, where she was responsible for jives vis. We enroll people who are newly promoted or within 1824 months of a divisional or corporate marketing leadership role.
Prior to joining jive, from september 2012 to may 2015, mr. Chief marketing officer job description executive job. Jive today named elisa steele as its new executive vice president of strategy and chief marketing officer. The abbreviation cso is not as commonly used as abbreviations ceo, coo or cio cso is one of the top managers in the organization, it is a person responsible for the field of marketing and sales. David puglia is chief marketing officer at jive software. A host of factors, largely technologyenabled, are making the. Building a network of reliable external agencies and marketing professionals. Jive today named david puglia as its new chief marketing officer cmo. The chief marketing officer is the first for the marketing team operating three international brands, developing the global marketing strategy from the ground up up and get stuck in type, so a solid, hands on marketing all rounder is a must. Aurea software appoints tej redkar as chief product officer. Apply without registration to 617 chief marketing officer vacancies in dubai.
David puglia, chief marketing officer, jive software. Jun 19, 2014 elisa steele recently joined jive software after leading microsoft s consumer brands marketing where she was corporate vice president and chief marketing officer of all consumer applications. Ben kiker joins jive software as chief marketing officer. A chief marketing officer has to carry out various responsibilities related to different areas of marketing that include sales, public policy, customer service, maintaining relations with media, promotions, corporate programs and web services. Steele was chief marketing officer at skype, executive vice president and chief marketing officer at yahoo. As the new executive vice president of strategy and chief marketing officer for. Svp europe sales and general manager of acrm, aem and jive. They have new titles like chief customer officer, chief revenue officer, chief digital officer, and chief experience officer. The ideal chief marketing officer possesses tremendous leadership and communication skills and has a. They have to lead various marketing operations, partnership marketing, sales operations and product. Chief marketing officer eric levine is chief marketing officer of aurea, responsible for establishing and leading customer marketing, product marketing, brand and gotomarket strategy. Why companies are moving beyond the traditional marketing roles ubers hire of a chief brand officer has given the designation name, fame. Creating a clear marketing strategy that encompasses all marketing segments. Creating collaborative culture and making use of what you market.
Jive, the social business software leader, announces the appointment of ben kiker to its executive management team as chief marketing officer. Bank promotes new chief marketing officer housingwire. In short, the earlier the stage of the company the wider hisher responsibility should be. Developing the companys mid to long term strategic and annual business plans. Feb 10, 2015 prior to her promotion to president and office of the ceo in november, steele served as jive s executive vice president of marketing and products, and previously chief marketing officer.
Prior to this role, elisa was the chief marketing officer at skype, executive vice president and chief marketing officer at yahoo. The chief marketing officer holds overall responsibility for the marketing strategy of an organisation. Brand building and story telling o continue to develop and strengthen buildons unique and compelling voice to build brand. Why companies are moving beyond the traditional marketing roles ubers hire of a chief brand officer has given the designation name, fame and new responsibilities. Oct 05, 2017 julie woodsmoss, chief marketing and innovation officer at tata communications, the telco arm of the indian conglomerate, said that corporate functions such as legal and hr sometimes see. Chief marketing officer is the most dangerous title around. Prior to her promotion to president and office of the ceo in november, steele served as jives executive vice president of marketing and products, and previously chief marketing officer.
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